5-Card Friday

Applying White Space in UI Design

Good UI design is the thoughtful application of white space at all scales of an interface, from component to page, micro to macro. When white space is used well, the result is an interface that is harmonious, legible, and, above all, effective and easy to use.

The ADA Checklist: Website Compliance Guidelines for 2021 in Plain English

The law that primarily governs accessibility in the U.S. is the Americans with Disabilities Act (ADA).

The gist of the ADA is if you don’t make things accessible, then you’re discriminating against those with disabilities.

How to Do A/B Testing

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running an A/B test — sometimes called a split test.

Design Systems 101

As UI design has evolved over the years, the scale and speed at which UI screens must be created has also increased. Not only are there millions of applications and billions of websites (with more created each year), but each of those apps and websites might have hundreds or thousands of pages (or screens). With this drastic expansion comes a dire need for organizations to streamline design work. So, many design teams leverage robust design systems to manage designs at scale.

To Add is Expected, to Subtract is Design

Additive ideas come to mind quickly and easily, but subtractive ideas require more cognitive effort. Because people are often moving fast and working with the first ideas that come to mind, they end up accepting additive solutions without considering subtraction at all.