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125 years of the American Psychological Association.
125 years of the American Psychological
Association.
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Citation
Ono, A., Kawamura, S., Nishimori, Y.,
Oguro, Y., Shimizu, R.,
& Yamamoto, S. (2020). Anime pilgrimage in Japan: Focusing Social Influences as
determinants. Tourism Management, 76, Article 103935. https://doi.org/10.1016/j.tourman.2019.06.010
Abstract
Japanese animation, anime, has long been
regarded as a niche
culture reserved for anime otaku in Japan. The word anime otaku refers to
individuals who spend most of their time alone at home, watching anime. However, in
recent years, prototypical anime otaku have changed their behavioral patterns,
resulting in a new movement called anime pilgrimage. Anime pilgrimage involves
traveling to locations that resemble particular scenes in anime pieces, even though
the locations themselves may be ordinary places. The authors constructed two models
to describe the determinants of visit intention and destination loyalty based on
research into ordinary and film tourism. The results suggested that, during the
pre-tour period, otaku are motivated by the desire for interaction with other otaku
and the wish to visit a new location. Moreover, they are also seeking to interact
with the local people, and such experiences result in higher destination loyalty
during the post-tour period. (PsycInfo Database Record (c) 2021 APA, all rights
reserved)