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Ono, A., Kawamura, S., Nishimori,
Y., Oguro, Y., Shimizu, R.,
& Yamamoto, S. (2020). Anime pilgrimage in Japan: Focusing Social Influences as
determinants. Tourism Management, 76, Article 103935. https://doi.org/10.1016/j.tourman.2019.06.010
Japanese animation, anime, has long been
regarded as a niche culture reserved for anime otaku in Japan. The
word anime otaku refers to individuals who spend most of their time
alone at home, watching anime. However, in recent years,
prototypical anime otaku have changed their behavioral patterns,
resulting in a new movement called anime pilgrimage. Anime
pilgrimage involves traveling to locations that resemble particular
scenes in anime pieces, even though the locations themselves may be
ordinary places. The authors constructed two models to describe the
determinants of visit intention and destination loyalty based on
research into ordinary and film tourism. The results suggested that,
during the pre-tour period, otaku are motivated by the desire for
interaction with other otaku and the wish to visit a new location.
Moreover, they are also seeking to interact with the local people,
and such experiences result in higher destination loyalty during the
post-tour period. (PsycInfo Database Record (c) 2021 APA, all rights
reserved)